NESTLÉ FITNESSE SHAPE UP NIGHT

Here is a new reason to look forward to summer 2012. NESTLÉ FITNESSE will be encouraging women to shape up their lifestyle through a highly enjoyable fusion of nutrition and exercise. Watch out for the NESTLÉ FITNESSE SHAPE UP NIGHT: Featuring Zumba Fitness party which will be held at the NBC tent in Fort Bonifacio on March 31, 2012. Guests will be able to experience of the biggest Zumba assembly to date in a unique party feel and at the same time understand how the whole-grain goodness of NESTLE FITNESSÉ plays part in helping them get in shape and keep in shape.

For more info call 02-898-0061 or visit the NESTLÉ FITNESSE Philippines facebook page.

Nestlé’s 100 years celebration garners Grand Anvil Award

Source: Adobo Magazine online

In photo: Nestlé Philippines chairman and CEO John Martin Miller (center) and director of communications Sandra Puno (center left) with Anvil juror governor Grace Padaca (center right) at the Anvil awarding ceremonies, with PRSP officers, other Nestlé representatives and communication partners.

THE PHILIPPINES, FEBRUARY 29, 2012: Food and beverage brand Nestlé Philippines was granted with The Grand Anvil Award, the highest form of recognition for a public relations program in the country, for its 100 years celebration in 2011 themed “Kasambuhay, Habambuhay” on the recently concluded 47th Anvil Awards held on Feb. 24 at the Edsa Shangri-La Hotel.

“We are most grateful to the PRSP and the Anvil 2011 jurors for recognizing Nestlé Philippines’ efforts to celebrate our centennial by honoring Filipino consumers and reaffirming our bonds with them,” said Nestlé Philippines chairman and CEO John Miller.

“In receiving the Grand Anvil we are humbled by the trust of Filipino consumers in Nestlé. They have made the company’s centennial possible,” Nestlé Philippines director of communications Sandra Puno said, “and the award gives us great inspiration in serving as their Kasambuhay, Habambuhay, in meeting their continuously evolving needs in nutrition, health and wellness.”

Nestlé’s centennial celebration kicked off with its 100 years TV commercial as a way of paying tribute to the Filipino family through the years of Nestlé’s presence in their lives. The second was the launch of the Kasambuhay, Habambuhay Short Film Anthology. Shown for free in local cinemas and in cable TVs, the anthology consisted of a 100-minute collection of 10 short films directed by top creative film directors who have also directed Nestlé commercials including A/F Benaza, Carlo Directo, Henry Frejas, Raul Jarolan, Sid Maderazo, Stephen Ngo, Jun Reyes, Chris Martinez, and Jeorge Acgaoili.

First held in 1963, the 47th Anvil Awards is an annual competition by the Public Relations Society of the Philippines (PRSP). The award show drew a total of 283 entries in the PR Program category, with 161 submitted to jurors, and 21 winning the Anvil Award of Excellence.

Nestlé’s centennial celebration have also received awards from recognized award-giving bodies including the ARAW Awards of the Advertising Congress and the PANATA Awards.

The Grand Anvil Award marks the third time that the centennial celebration of Nestlé Philippines has been accorded the highest honors by a recognized award-giving body, the first being the ARAW Awards at the Advertising Congress in which NPI won the Advertiser of the Year Award with 13 Bronze, 10 Silver and 5 Gold ARAW Awards; the second at the PANATA Awards, the Philippine Association of National Advertisers’ values awards program where Nestlé garnered two Gold trophies and a total of 17 awards.

Nestlé Philippines TV Commercial: Acti-V

Nestlé Wins Grand Anvil Award for Centennial Celebration

Nestlé Philippines, Inc. (NPI) has been awarded the Grand Anvil for the company’s 2011 celebration of 100 years in the Philippines with the theme, Kasambuhay, Habambuhay (Companion in Life, For Life). The Grand Anvil is the highest form of recognition for a PR program in the country.

The 47th Anvil Awards, an annual competition first held in 1963 by the Public Relations Society of the Philippines (PRSP), drew a total of 283 entries in the PR program category, with 161 submitted to jurors and 21 winning the Anvil Award of Excellence.

“We are most grateful to the PRSP and the Anvil 2011 jurors for recognizing Nestlé Philippines’ efforts to celebrate our centennial by honoring Filipino consumers and reaffirming our bonds with them,” said Nestlé Philippines Chairman and CEO John Miller. “The Grand Anvil strengthens our resolve to pursue our mission of helping to nurture future generations of Filipino families, and contributing to the development of a strong and prosperous nation, in the next 100 years,” he added.

“In receiving the Grand Anvil we are humbled by the trust of Filipino consumers in Nestlé. They have made the company’s centennial possible,” Nestlé Philippines Director of Communications Sandra Puno said, “and the award gives us great inspiration in serving as their Kasambuhay, Habambuhay, in meeting their continuously evolving needs in nutrition, health and wellness.”

The celebration of Nestlé Philippines’ centennial started with the launch of its acclaimed centennial TV commercial, which paid tribute to the Filipino family through generations, with the company’s brands as a constant presence in everyday life. The second phase was the launch of the Nestlé Kasambuhay, Habambuhay Short Film Anthology, a 100-minute collection of 10 short films directed by the country’s top creative film directors who have also produced TV commercials for Nestlé. Inspired by so many stories of Nestlé brands as Kasambuhay to countless Filipinos, the highly entertaining films have been shown for free in local cinemas as well as free and cable TV.

The centennial celebration of Nestlé throughout 2011 included: an initiative at the start of the year by its sales force to build 100 tables and 200 benches for Gawad Kalinga, which set a new record for the largest carpentry lesson in the Guinness Book of World Records; the I Choose Wellness Expo 2011 which over two days drew 24,000 consumers who experienced Nestlé Wellness activities and its brands; the MILO Help Give Shoes Campaign, which provided running shoes to children in need; the Limited Edition Centennial Cookbook, a collection of 100 recipes developed for the Filipino palate; and the Likhang Kasambuhay Painting Project in which Nestlé family members created artworks under the tutelage of artist Glen Blanco, which were then auctioned and the proceeds turned over to the Angono Council of Tradition, Culture and Arts.

The Grand Anvil award marks the 3rd time that the 100 Years Celebration has been lauded with the highest honors by a prestigious award-giving body, the first being the ARAW Awards, which were handed out during the Advertising Congress where Nestlé Philippines won the Advertiser of the Year Award with 13 Bronze, 10 Silver and 5 Gold ARAW Awards; the second at the PANATA Awards, the Philippine Association of National Advertisers’ values awards where Nestlé was given two Gold trophies and 17 awards.

Since 1911, Nestlé has maintained a continuous local presence, while becoming an integral part of daily life in serving the food and beverage needs of Filipino families. Nestlé’s track record of doing business in the country and communicating with Filipinos has earned the company a high level of consumer trust, instrumental in propelling its growth. This consumer trust, anchored on the quality of the company’s brands and the role that these much-loved brands play in nurturing and nourishing Filipino families, inspired the centennial theme, Kasambuhay, Habambuhay.

Kasambuhay, Habambuhay: A short film anthology Cinema One airing

Invite friends and family to watch our Centennial films TV airing on these dates!

August 14, Sunday at 8 PM

August 20, Sunday at 9 PM

on Cinema One

2011 I Choose Wellness Expo

Miss the fun activities that you and your friends had last year? On July 2-3, the 2011 I Choose Wellness Expo will be held at the Megatrade Hall 2 and 3 of SM Megamall. Interactive games, free nutrition consult, Wellness talks and a whole lot more await those who will attend! And not only that – if you didn’t make it to the Nestlé Centennial Film Showing, this is the chance for you to catch up on the flicks you missed!

So what are you waiting for? Block the dates and see you there!

NESTLÉ GLOBAL CEO AFFIRMS COMMITMENT TO PHILIPPINES

In a meeting with President Benigno Aquino at Malacanang Palace, Nestlé S.A. CEO Paul Bulcke re-affirmed the Nestlé Group’s commitment to the Philippines as the company celebrates its 100th year of doing business in the country.

Accompanied by Nestlé S.A. EVP Frits van Dijk, Zone Director for Asia, Oceania, Africa and the Middle East, and Nestlé Philippines, Inc. Chairman and CEO John Miller, Mr. Bulcke is in the country for an update on Nestlé operations in the Philippines and to meet with public and private sector leaders.

“The global Nestlé family proudly congratulates Nestlé Philippines on its centennial. This is a remarkable milestone in its enduring mission to provide generations of Filipino families with tasty food and beverage products that promote nutrition, health, and wellness. We are deeply grateful for the trust that Filipinos have put in Nestlé brands through the years,” Mr. Bulcke said.

Mr. Bulcke said the Nestlé Group looks forward to the next 100 years of serving future generations of Filipinos with high-quality brands offering affordable nutrition. These brands are supported by Nestlé’s outstanding food and nutrition R & D capability, which is the largest in the world. “We will strive to continue to create shared value by working with leading stakeholders in society and by focusing upon nutrition, water management and rural development, all of which are areas that are particularly pertinent to our business. We take very seriously our corporate responsibility towards our shareholders, the local communities where we operate and the society that we serve. In this way we build long term sustainable businesses which benefit a wide range of stakeholders. This is the case both in the Philippines and globally,” he said.

Mr. van Dijk, who served Nestlé Philippines, Inc. for many years, said that the Philippines is a key market for Nestlé both in ASEAN and worldwide. Sales of Nestlé Philippines totaled PhP 92 billion in 2010, making it the 8th largest corporation locally. NPI currently has four factories manufacturing coffee, milks, chocolate energy drinks, cereals, infant nutrition products, ice cream and chilled dairy products.

A fifth Nestlé factory is under construction in Tanauan, Batangas, and will start operations in 2012. “As Nestlé Philippines marks its centennial, the ongoing construction of the Tanauan factory is a concrete re-affirmation of our commitment to the Philippines,” said Mr. van Dijk. Nestlé has invested over PhP 10 billion in the country in the past five years, with PhP 4.8 billion allocated for the Tanauan facility. The bulk of these investments have gone towards enhancing production capability to meet growing local market demand.

Mr. Bulcke said, “By opening a new factory, we are closer to our consumers and our valued customers. At the same time, we are able to enhance local economic activity by creating employment and business opportunities for partners and suppliers.”

Turning to global operations, Mr. Bulcke said that a significant portion of Nestlé’s growth has and will come from emerging markets, in which it is already strongly represented. Nestlé sales in these markets currently amount to CHF 39 billion or 35 percent of turnover, and are projected to grow to 45 percent by 2020.

“The Philippines continues to grow in importance to Nestlé. We believe that making long-term investments will help unlock the country’s great potential. The diversity and dynamism of Filipinos and the favorable demographic and economic growth trends mean that the country will continue to draw foreign investments which, I believe, will contribute significantly to its growth and development. Nestlé’s long-standing presence in the Philippines and our ongoing investments re-affirm our confidence in the country and our commitment to nurture future generations of Filipino families,” Mr Bulcke said.